It is sincerely embarrassing how many times Kim Kardashian has tricked me into thinking she'd dyed her hair when she was, in fact, wearing a wig. In my defense, she has made some major hair changes, but for the most part, when her color changes dramatically overnight, there's a very good chance that her natural hair is hidden under what we're seeing. And I'm all but completely sure that that's the case with the entrepreneur's latest shade switch-up, but I wish it was a long-term look because it's so good.

Kardashian posted a selfie video to her Instagram Stories late on Wednesday night, tagging her beauty brand, SKKN, which suggests she might be shooting a campaign for an as-yet-unannounced new product launch. And to be honest, it's hard to tell what the product could be because she put a pretty dramatic skin-blurring, nose-pinching, lip-plumping filter on the clip. But the filter isn't responsible for the gorgeous hair color she's sporting. (Trust me, I tried it on myself.)

In the video, Kim flips and smooths her hair as she admires it in her front-facing camera. And admire it she should. I'd have to call the color “red velvet”; actually that's exactly what we called it six years ago when it was trending as a big fall hair color in 2018, and it looks like it could be making a major comeback after this. The deep yet cool shade of red is styled super-straight, parted in the middle with a prominent shadow root.

Shortly after posting this video, Kardashian posted a mirror selfie at Sev Lasher Aesthetics, a laser hair removal chain, and it looks like she already did another kind of hair removal: taking off the red wig. Yep, she's already back to dark brown. But that doesn't mean you shouldn't use her short-lived shade as inspiration for a fun new fall look for yourself.

More celebrity hair moments you need to see:

  • The Hair Detail You Missed from Naomi Osaka's Epic US Open Look
  • Chappell Roan Singing With Olivia Rodrigo Was Basically the Hair Olympics
  • Kate Beckinsale With Pink Hair Was Not on My Celebrity Beauty Bingo Card

Now, watch Amy Poehler and Maya Hawke's take on TikTok trends:

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